Sonny From The Story Sonny s Blues - 1283 Words

Talk about Sonny from the story Sonny’s blues, it is mention so many families who are experiencing situations where drugs takes kids out of their families, and then, parents don’t know how to bring them back, or how to recover them. Unfortunately we are living in a blind society, where we rather give money to young people instead for help them to find a path for a better life, it is why the take money as granted, because they are not working for it, they do not really appreciate the real value, and use it buying drugs is really simple. Great young minds locked themselves in an addition from where they cannot escape and many of them have given up to their dreams, and completely waste their talent just because nobody could give them a hand†¦show more content†¦When activated at normal levels, this system rewards our natural behaviors. Overstimulating the system with drugs, however, produces euphoric effects, which strongly reinforce the behavior of drug useâ€⠀teaching the user to repeat it. (1) Drugs are chemicals that affect the brain by tapping into its communication system and interfering with the way neurons normally send, receive, and process information. Some drugs, such as marijuana and heroin, can activate neurons because their chemical structure mimics that of a natural neurotransmitter. This similarity in structure â€Å"fools† receptors and allows the drugs to attach onto and activate the neurons. Although these drugs mimic the brain’s own chemicals, they don’t activate neurons in the same way as a natural neurotransmitter, and they lead to abnormal messages being transmitted through the network. Other drugs, such as amphetamine or cocaine, can cause the neurons to release abnormally large amounts of natural neurotransmitters or prevent the normal recycling of these brain chemicals. This disruption produces a greatly amplified message, ultimately disrupting communication channels. Sonny describes in his own words all this neurologic reactions, expressing his feeling when he consumed drugs. He said he felt submerged in a deep hole where nobody could rescue him, but also nobody could really understand him, because he was walking alone, just the shadows of his own fears and

Christmas Research Paper - 1774 Words

The Origin and History of Christmas Christmas is the most popular festival globally. Christmas is an occasion that celebrates the birth of Jesus Christ. The origin and the history of Christmas have pagan roots. It is said that the origin of Christmas began 2000 years ago when the birth of Christ took place. History mentions that Jesus was born to Joseph and Mary in a manger and it is said that a star guided the three Magi who traveled from the East to Jerusalem to shower gifts on baby Jesus. It is believed that Jesus was the Son of God and he came to the world to spread the message of God. The New Testament is unable to provide any information regarding the date or year related to the birth of Jesus Christ. St. Mark, which is an ancient†¦show more content†¦This necessitated the use of electric lamps. In 1882 Charles Edison first lit up a Christmas tree by eighty electric bulbs. The red white and the blue bulbs of 6/8 of an inch in diameter were hand wired and wound round th e trees like the beads of a string. Of course the Christmas trees looked more sparkling and scintillating with the electric light strands. Hence started the new era of electric lamp lighting. The first Christmas light set was launched in 1903 by the American Eveready Company. The connection could be made by screws in the bulbs and a plug for the socket. Later the lightings were pulled from telephone switchboards and run by a battery. This type of electric lighting was expensive for the common people as services of wiremen were required to do the hand wiring. Moreover generators had to be installed for the people living in the city outskirts. The history of Christmas gifts gives us an idea of how the nature of gifts has changed through the ages. It is said that Christmas as it is celebrated today started during the Victorian era of the 1860s. Family members exchange gifts with each other. The gifts can be very simple things, the love and bonding which it fosters is the important idea . Sometimes the gifts are laid under the Christmas tree. Apart from the pleasure of getting gifts, the gaily and tastefully wrapped packages are a feast for the eyes. History of Christmas tree has an ancient origin. In the 7thShow MoreRelatedResponsible Consumer and Travelers: Reflection on Holiday Consumption Experience1598 Words   |  7 PagesThis paper aimed to explore and reflect on the consumption experience I had during last Christmas. Goals and suggestions to improve that experience would also be carried out as to consolidate the positive aspects and to prevent the negative aspects of consumption happen again next time. Consumerism became a dominant ideology in many societies, consumers consume goods in large quantities, and this behavior can benefit the country by better off its economy. 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Based on the Case Study: Mayor Schell’s Zero Homeless Family Strategy, this paper will analyze four policy choices of Mayor Schell that were made as part of the strategy for the homeless, analyze the Pre-Implementation and Design Strategies of Mayor SchellRead MoreThe Chinese New Year Is Representative Of Chinese Culture1271 Words   |  6 PagesThis is also the Chinese word for year and that is why this celebration occurs yearly. The stories also all include a wise old man who counsels the villagers to ward off the evil Nian by making loud noises with drums and firecrackers and hanging red paper cutouts and scrolls on their doors because for some reason, the Nian is scared of the color red. The villagers are very frightened and take the advice of the old man and luckily the Nian was conquered. 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English Lesson Plan Free Essays

Lesson Plan Form: 2 Level: Low intermediate – high intermediate Date: 4th Mac 2013 Time: 1 hour 30 minutes Subject: EnglishTopic: Natural Disaster (Geography) Focused skill: Speaking (interaction and fluency) Integrated skill(s): Writing, reading and thinking skills Grammar structures/lexical items/phonology: Lexis related to natural disaster; earthquake, flood, victim and etc Curriculum Specifications: Form 2 – 1. : Level 2,vi) Participating in teacher-guided class discussions on topics of interest by; agreeing to another and saying so, disagreeing politely with another and giving one’s opinions, defending one’s point of view. Learning outcomes: By the end of the lesson, the Ss will be able to: * Content: Enhance their knowledge about the types of natural disaster: Know the positive and negative effects of the natural disaster * Language: Use the register and lexis related to natural disaster e. We will write a custom essay sample on English Lesson Plan or any similar topic only for you Order Now catastrophe, volcanic eruptions, seismic waves, cyclone etc: Increase their orals with friends in L2: Practice genuine communication * Cognition: Make predictions based on logical thinking: Reflect on how the catastrophe affects people’s life * Internationalisation: Develop their knowledge and awareness about the countries that are prone to natural disaster Moral values and educational emphases (as appropriate): Develop awareness of the natural disaster, working collaboratively Previous knowledge: Students already know types of natural disasters and a few basic effects and also mind mapping technique Anticipated problems and proposed solutions: Problem: Ss have problems with vocabulary in the reading Solution: Group discussion, provide dictionary or give personal help to the Ss Resources: LCD projector, laptop, speaker, a video that consists of many natural disaster, dictionaries, power point of the effects of natural disaster, reading for earthquake, flood, tornado, volcano eruption and tsunami (5 copies each), blank table for vocab lists and blank table for the comparison between the types of natural disaster Stages/ timing| Teaching-learning activities | Interac-tion| Rationale| A) Lead in 5 – 10 minutesB) Task 125MinutesC) Task 230Minutes D) Task 330 minutesClosure5 Minutes| 1. Make sure all Ss have a piece of paper and a pencil 2. Tell Ss that they are going to draw a scene that you will describe 3. Dictate the following text: ‘Draw three houses in the middle of the paper. Each of the houses has 4 windows and a door. On the roof of one of the houses, there is a man with a girl. On top of the paper, draw some clouds and pouring rain. There is water around the houses that touches the top windows of the houses†¦Ã¢â‚¬â„¢. 4. Ask Ss to look at their picture and think what has happened in the scene. Eg: a. Hurricane b. Tsunami c. Flood 5. Get some ideas from the Ss of what they think is happening 6. Try to elicit other vocab related to natural disaster from the Ss. E. g: a. Tornado b. Drought c. Catastrophe and etc 7. Write the Ss answer on the board 1. Tell Ss that they are going to watch a video of various types of natural disaster (the video is about 7 minutes) 2. Ask Ss to draw a mind map of what they predict they might see in the video. Tell Ss that they can use the vocab written on the board) 3. Ask Ss to add the types of natural disaster (if they do not have it yet) and jot down the effects they have seen from the video to their mind map 4. Play the video through laptop (make sure that the sound in good) 5. Ask Ss to check if their prediction is right 6. Ask Ss to talk to their pair about the video (3 minutes) a. What do you feel? b. What have you found out? 7. Bring the students attention together and discuss with the whole class (7 minutes) 8. Ask Ss if they could think of the other effects of natural disaster. (8 minutes) E. g: c. Are there any positive effects? d. If yes, what are they? e. What about the negative effects? 9. Show Ss the list of aftermath using the power point presentation 1. Divide Ss into small groups of 5 or 6 each and assign number to each of them from 1 to 5 (some Ss might have to be ‘Siamese twin’). 2. Assign each group with a type of natural disaster E. g: Group A – Earthquake, Group B – Tornado, etc 3. Tell Ss that they will have to read materials based on the topics and while reading, they need to fill in the table given with lexis (either subject specific terminologies, academic vocabularies or other lexis) from the text given. 4. Provide the blank table and the materials to the groups according to their topic (everyone in Group A will get the reading on earthquake and others get their own topic). 5. Ask Ss to compare their answer with their friends. They could add more lexis as they are discussing. 1. Tell Ss that all of them are the representatives for their topic. They will present the information about the natural disaster to the people from the other groups 2. Ask Ss to reread the materials. This time to find information about the natural disaster. E. g: a. The causes b. The effects c. The countries involved d. The process and etc 3. Ask Ss to discuss and compare their finding with the group members (10 minutes) to check and support understanding 4. Regroup the Ss based on their assigned numbers (Group 1,2,3,4 and 5) 5. Ask the Ss to share and compare their findings and with the others (10 minutes) 6. Provide Ss with blank table (one each) 7. Ask Ss to complete the table with similarities and differences of the other types of natural disaster 8. Gather the Ss attention 9. Discuss the answer together 10. Ask Ss what they have gathered or find most interesting from the discussion. (10 minutes) E. g: a. Do you find any similarities? b. Do you think there is any way to avoid it from happening? 1. Ask Ss what they have learnt and what they feel 2. Summarize the lesson| PlenaryIndividualPlenaryPlenaryPairsPlenaryPairsPlenarySmall groupsIndividualSmall groupsPlenaryIndividualsSmall groupsPlenary| * To introduce the topic * To engage the Ss * To make the Ss interested * To initiate interaction * To promote interactive lesson * To practice prediction * To listen for specific information * To encourage reflective thinking * To allow them to practice their orals with peers * To expose them with the subject specific terminologies * To promote understanding of the lexis * To give specific purpose for reading * Encourage discussion and information exchange * To encourage reasoning skills| How to cite English Lesson Plan, Papers

Teen Pregnancy Essay Being Compared With Society Example For Students

Teen Pregnancy Essay Being Compared With Society Teen PregnancyThesis statement:Teenage pregnancy is a major concern in todays society; there are many ways to prevent teen pregnancy, many people to get advice from, and many decisions that a teen parent must make. Outline:I. IntroductionII. Teenage PregnancyA. Concerns about Teenage PregnancyB. What helps prevent Teen PregnancyC. Source of Advice and SupportIII. Stages of PregnancyA. First TrimesterB. Second TrimesterC. Third TrimesterIV. Challenges of Teenage ParenthoodA. Parenthood OptionsB. Continuing EducationC. Financial ProblemsV. ConclusionTeenage pregnancy is a major concern in todays society; there are many ways to prevent teenage pregnancy, many people to get advice from, and many decisions a teenage parent must make. The statistics tell that the U.S. has the highest rate of teen pregnancy and births. More than 4 out of ten young women become pregnant at least once before they reach the age of 20-nearly one billion a year(Teen Pregnancy Facts and Stats 1). Teenage pregnancy has declined slowly but steadily. These recent declines reverse the 24-percent rise in the teenage birth rate from 1986 to 1991 (Teen Pregnancy Facts and Stats 1). Usually only one-third of teenage mothers receive a high school diploma. The rest of the mothers usually end up on welfare. A majority of both boys and girls who are sexually active wish they had waited. Eight in ten girls and six in ten boys say they wish they had waited (Teen Pregnancy Facts and Stats 1). Many people are concerned about the problems teenage parents and their children face. The health risks for a teenage girl who becomes pregnant increase sharply. One of the concerns of teenage mothers is the health risk. Usually young women have more complications in pregnancy than older women. The most hazardous complication is low birth weight. One out of seven babies born to teenage mothers have a low birth weight (Hildebrand 88). Poor eating habits, smoking, or using alcohol or drugs, cause low birth weight. Premature babies and babies with low birth weights often have organs that havent fully developed, such as lungs, heart and brain. These babies get sick easier than normal weight babies. As a result from what was motioned above, teenage mothers are considered to be in the high-risk health category. They need good prenatal care as soon as they find out they are pregnant. A doctor, nurse, or other medical practitioner gives most of the information about nutrition. Prenatal care can help prevent pregnancy complications and improve ones chances of having a healthy baby. The best way to prevent teenage pregnancy, which is 100% effective, is abstinence. Most teenagers have a whole life ahead of them and having a child will cause a lot of complications in your goals. Its no t impossible for teenage mothers to complete high school, or try to reach their goals in life, but having a child could very well interfere with these goals. Another way of protection is condoms. There are a lot of protections out there, but these protections are not 100-percent reliable. There are a lot of places and people to go to for support and advice. In addition there are many organizations and hotlines a teenage mother can contact for advice and assistance. Parents and family are one alternative. There are a lot of teenagers that are afraid of their parents reactions. However, most parents are calmer and more supportive than teenagers expect. Most parents are shocked when the teenager comes and tells them that they are pregnant. Just give the parents time and they will try to give their teenager the best advice that they know. The school nurse or counselor is another place to get advice. The counselor usually can gather up pamphlets and brochures about pregnancy. The counsel or can also help the teenager remain in school. They are very supportive and understanding. Doctors and clinics are very important for a teenage parent to go to. There are a lot of home pregnancy tests available, but the doctor is a lot more reliable and gives a more accurate answer. Family planning counselors are also very professional people who can explain various options and discuss the community resources available to teenagers. They also help arrange for financial assistance and recommend support groups. Since teenagers need a lot of prenatal care, the counselor also offers advice on prenatal care, nutrition information, childbirth classes, and parenting skills. These mentioned are just a few place or people you can go to for advice. Dont ever think that there isnt anyone out there to ask for advice. Teenager mothers would feel a lot more comfortable knowing what was going on with their bodies and how the baby is developing. The next part of this paper is going to explain the first through the third trimester of pregnancy. Economic Order Quantity EssayAdoptions can be arranged by local, state, religious, and even private agencies. These agencies have a list of couples that wants kids but are unable to have them. The couples background is checked to be certain that they would be the best parents for the baby. Teenage parents who put their child up for adoption can be assured that the child will be taken care of. If the parents decide to give the baby up for adoption before its born, it can be arranged before birth. Adoption laws vary from state to state. An open adoption can be made. This adoption allows the birth and adoptive parents to share information about themselves and the child. The birth mother usually meets the adoptive parents during the pregnancy or after the birth. The adoptive parents send photographs and letters letting the birth mother know how the child is doing. This is an advantage for the birth mother. The birth parents will know a little about his/her biological background. The ad optive parents can answer most of any questions the child asks about the birth parents. Continuing education is also a major decision when you become a teenage parent. Pregnant teenagers have the right to finish their education. It may be hard, but it is not impossible. In some schools they stay in their regular classes, but in others they are placed in special classes for pregnant teenagers. These classes can be helpful because they help parents learn about pregnancy, prenatal care, and parenting skills. Some schools even have childcare. This would help out a lot of teenage parents trying to finish their education. It is important for teenage parents to complete high school. A lot of jobs require high school diplomas. How can teenagers support their baby with no job?The statistics show that teenagers who dropout usually qualify for the lowest-paying jobs in the community, if even that. That is why having an education will help out a teenage mother or father. Having a high school di ploma enables them to have more career choices. The most important challenge of a teenage parent is financial problems. Teenagers face more financial problems than older parents. Even if both parents work, they lack the education or skills needed to obtain a job that can support a family. This is why many teen mothers rely on welfare. Some 63% of teen parents depended on public programs for medical needs and daily living expense in 1992 (Programs that Work Now 1). Aid to families with Dependent Children (AFDC) provides financial support to eligible parents and children. Government assistance is minimal, however, and not always available. This probably wont change in the future because of the tax burden of these programs. Because of these programs, it helps prevent teenage mothers living in poverty. Before you become sexually active think of the consequences you face. Teen pregnancy isnt just it, there are many problems such as STDs, AIDS, and HIV. These are all associated with sex. If you are sexually active get on some kind of birth control and always use a condom. Think about the consequences you as a teenager would have to face if you risk getting pregnant. Think about the consequences it would put a baby through. Its tough to be a teenage parent and people will have to sacrifice a lot of things that they used to do now that theres a baby with you. Just remember, dont start having sex just because everybody else is or because someones pressuring you into it. Think about everything, including your future, school, friends, freedom, and your life. WORK CITEDGutman-Bowe, Sonia. Teen Pregnancy. Minneapolis: 1987. Hildebrand, Verna. Parenting: Rewards and Responsibilities. New York: 1988Pregnancy and birth. Grolier, INC. 1996 ed. Programs that work now. AFDC. 1995 online. Internet. 18 November 1999. Available http://www.intac.com/jdeck/tahra/programstext.html. Teen Pregnancy Facts and Stats. NCPTP. 1999. Online. Internet. 11 November 1999. Available http://www.teenpregnancy.org/factstats.html. Social Issues Essays

Marvin’s Room free essay sample

Today I will be telling you about â€Å"Marvin’s Room† a play that was just performing in our WLC Theater this past weekend. The play was one of the best and interesting plays that I have ever seen but at the same time emotional and I will explain. â€Å"Marvin’s Room† was a story of a girl, who had cancer and needed a bone marrow transplant in order to survive. So her family came to visit her to see if they had a match and they didn’t. I learned a lot from this play and it made me look at life differently. I feel that this play can really change a lot of people’s state of mind because when it comes to life and death situations that change your whole view. You never know what can come along and change a person’s life. I really enjoyed the play all together because I saw how unique some people are in the preforming arts department at Wisconsin Lutheran College. We will write a custom essay sample on Marvin’s Room or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I also like the way they let the students be their self and let them use some words that we use in everyday life when we’re angry. On top of that I could also tell that the students really enjoyed what they’re doing when they’re out on the stage in front of a big crowd and don’t get stage fright. I’m not much of a theater guy and not much into watching plays or musical plays either but I can say that this one really caught my eye. Last but not least, when you sit and watch a play this serious and a play that is so good and so well performed, it really get your mind thinking about life in this world when you have to depend on the Lord and your family.

Cloud Computing essayEssay Writing Service

Cloud Computing essayEssay Writing Service Cloud Computing essay Cloud Computing essayThe growth of network bandwidth and intensive use of the web made cloud computing a highly popular trend. Cloud computing denotes the form of computing performed online by remote servers that allow data sharing, online access and data processing tasks (Miller, 2008). There are several wide-known providers of cloud computing services; two notable players on the market of cloud computing are Amazon with AWS (Amazon Web Services) and Google with Google Apps.Amazon is a primary provider of cloud computing services; this company offers a variety of virtual servers of different size and capacity. The customers can place their own content, apps and services on the platform, and Amazon is responsible for maintaining the servers and providing access to many users. Amazon is a convenient platform for web developers since it provides a lot of tools and features for deploying web applications.Google is a leader in many IT spheres one of which is web applications segment of I T industry. Google adopts a different approach to cloud computing and offers a variety of ready applications accessible online. Along with native applications, Google offers a convenient environment for creating and deploying own web applications. Furthermore, Google allows to integrate new applications with the existing application suite and user accounts, therefore creating a rich virtual working environment.Both companies offer similar cloud computing features such as virtual servers with typical or custom parameters (CPU, CPU cores, RAM, storage, load, etc.). Amazon has convenient support of various content and has a lot of options regulating the customers use of capacity (Hosseini, 2014). AWS offers a wider variety of instances compared to Google Cloud Engine. However, Google offers lots of ready-to-launch apps, has better input-output speed, more convenient mobile use options and impressive load balancing (Hosseini, 2014).It is possible to see that Amazons marketing strategy t argets large companies and enterprises, while Google focuses on targeting smaller companies and individual users. Indeed, according to Czinkota and Ronkainen (2012), AWS is the top used cloud service provider among both SMEs (up to 1,000 employees) and large companies (over 1,000 employees), while Google App Engine and Google Cloud Engine are rated #6 and #8 among cloud computing companies by large enterprises, and #3 and #6 by SMEs. The focus of Amazons marketing is on power, scalability and creating a secure platform for web deployment, while Google targets the needs of customers who prefer to use ready apps and benefit from integrating various applications into one network.

Ecumenical Christain Responses to Islam in Britain Essay

Ecumenical Christain Responses to Islam in Britain - Essay Example Consequently, the move has resulted to strained relationship between the two factions which is hindrance to religious unity. I am also against the assertion by Islam that Jesus is god meaning he is in charge of Christian doctrines because disagrees with the realms of pastoral and theological perspectives. Unlike the urge to downplay Christianity, the false argument has caused the dialogical attitude of investigating the theological motifs of partnership, competition and even isolation amongst Christians. Conversely, generational influence emanating from Muslim fundamentalism and being outside the Gospel causes the existing ecumenical Christian responses. Contrastingly, the relational ideology that guides British Christians, Islam is concerned with ideological isolation that often is opposed to any present secular opinion (Ipgrave 19). It demonstrates that persona identification of the guiding personalities in the ecumenical Christianity is missing extensively amongst Muslims in Britain than other places. Another vital information regards the pastoral nature of ecumenical Britain churches that is supported by a secularized society accompanied by what Michael Ipgrave calls a Christendom model. Secularization of society signals the urgent need for churches and mosques to relax their strong theological doctrines that are not in tandem with the current dynamics (Loosley 240). Contrastingly, while Islam emphasizes on an isolationist ideology in to strengthen its faithful, it only suppresses rights and liberties enshrined in the British life. Overall, the missing emotional connection amongst the Islam religion is propagating the hostility image that defines Christian attitudes and religious systems. Over concentration on the community rather than on the individual is another pertinent contention that drives ecumenical Christians in their responses. This is

Art Studies Essay Example | Topics and Well Written Essays - 500 words

Art Studies - Essay Example This musical composition is intended for three violins and basso continuo. However, through time its popularity made it the subject of arrangements for a wide variety of ensemble (Pachelbel's Canon 2). In general, the composition conveys both warm and festive emotion through the instruments that are used, rhythm, and overall structure. I believe that this effect is most likely because of the connection of this music to wedding ceremonies. The Canon in D major is also made more interesting and appealing by the composer's extensive use of chord progression. Overall, the composition seems to be an expression of strong, elaborate, and dramatic expression of emotion through the use of complex musical elements. 6. Choose a work of visual art (painting or sculpture) from the same time period as the musical composition that seems to "relate" in some way. Explain your choice. How do these two works of art fit the time period The Canon in D major as stated above is one of the famous musical composition during the Baroque period. Alongside this composition, the St. Theresa in Ecstasy is also created within the same era. This sculpture is crafted by Bernini showing St.

LinkedIn Essay Example | Topics and Well Written Essays - 250 words

LinkedIn - Essay Example It is expected that by the year of 2015, that the majority of the individuals within the workforce of United States will represent those who are younger than 35 years old and in other nations such as Asian nations, the workforce population will represent even a younger generation. LinkedIn needs to change its strategy and needs to target the younger portion of thee workforce and implement ideas that will help promote younger generations in the corporate world. Another weakness in LinkedIn is that there is a major percentage of the population that are recognized as temporary workers, or blue collar employees who have low level of skills and do not have a college level or university level degree attached to their names. LinkedIn needs to focus on these individuals and provide them with assistance that can help them promote themselves promotionally. They can help them by keeping the current system of information sharing and adding the features of profile and picture sharing to enhance c hances of employment for this side of the workforce. Sundberg, Jorgen. "Global LinkedIn Demographics and Statistics January 2012 [Slides]." The Undercover Recruiter. N.p., 1 Jan. 2012. Web. 9 Dec. 2012.

Design Symbolism in Museum Architecture

Design Symbolism in Museum Architecture Altes Museum in Berlin was designed by Karl Friedrich Schinkel in 1830s. They way is has been done inflected many architects work. From this building, we could feel Schinkel desires to provide the people who lived in or visited his buildings with subtle spatial experiences and consider the relationship of building with their landscape settings. He diverted the focus of architectural concern away from the design of facades as two-dimensional graphic compositions and towards ideas exploiting the three dimensions of space together with a fourth that of movement in time. This implied a richer and more complex conception of architecture, one that was not merely preoccupied with issues of style and proportion. When you walk into this museum, the first thing you will notice is broad stair upwards and 18 ionic columns in elevation. Columns are sandwiched between a podium and an entablature. As you climb the broad steps, you will go through these ionic columns which form an 87 meters long portico with statues along the side. This is the moment you feel you are not only the observer but a part of this architecture or a participant in this spatial experience. There are options for further movement. You could walk through the rotunda which is the heart of the building, and then go into the galleries. Or you could turn left or right then climb up the stairs to the upper level straightly; you could look back through the double layer of columns to the outside or into the rotunda. It is a great in-between space which connected outdoor landscape and inside world. You could literally see through the space, smell the fresh air, and feel the hierarchy and transparency of the layout Schinkel carefully ar ranged. Also, you could feel you are part of this experience by being in the spatial transition and connection. This building is not merely a matter of visual appearance and sculptural form but is also an instrument for orchestrating experience, it designed to take people move up and down, inside and outside by stairs, change their view by through columns and levels. POMPIDOU CENTRE The George Pompidou Centre in Paris built between 1970 and 1977 by the architect Renzo Piano Richard Rogers. The building housed arts, books and contemporary recreation. The site of this project was a massive car park. Rogers and Piano won the competition; theirs first plan is to use the half of the space available leaving the rest as a forecourt. The decision actually became the most successful one in the design. The structure of Pompidou Centre is simple and repetitive. The architects put the functional parts which would normally be inside on the outside of building. All the building faà §ade covered with glass, which both reflex and absolve the city. Six walkways have been installed on every floors facing to the forecourt and the city centre. Outside of the structure frame, the huge escalator was placed which transport visitors up to the fifth level. These two super layers on the frame of the building give the visitor a kind of industrial image. People moving through the transpierced tube to get the floor they want to go to. It is not only a building with skeletonal volume and providing sufficient wall structure but also the huge lattice truss provides the flexibility. The architects decide to build a flexible shelter and provide public space to wait and see, rather than make a monument or cultural space at the first place. The forecourt is as important as the building to people. It is a real livable urban space in the dense environment. It also makes the building more belong to the city. The forecourt has a gentle slope; force visitors pass the entrance area slowly. There is no significant separation between the forecourt and the lobby. The ground level is also a huge open space with no columns, where people could feel the continuity of space. The forecourt introduces the centre and the entrance is the continuity of the city. The forecourt also exhibits the life of the city, so too do the faà §ades. The walkways is not only free circulation space, they also reflex the meeting point between the building and the city. So the whole faà §ade is accentually a public space. Different movement is unrestricted and free in this space, from street to the forecourt, the tube to the walkway. Visitors do not need to pay for going into the escalator, for the full experience of the whole sequences. It is so livable. Although, it is a huge scale almost twice high as the surrounding building, but it is not separated from the city. It is the most popular building for visitors and locals, and also became a monument of the city. People not only come for the facility but the place and the views. TATE MODERN Tate Modern is one of the most famous national galleries of modern art in London. It seated at the bank side, linked to St Pauls Cathedral by the Millennium Footbridge. It was used to be a Power Station, designed by Sir Giles Gilbert Scott and has been regenerated by Herzog de Meuron from 1994-2000. The main entrance located at the west side of the building. When you walk close to the building from west, firstly, at your left hand side, you will see a green forecourt with black benches linear distributed. At right side, you would find a ramp downwards, about 18-20 meters wide. Walking down gently, you could see the glazed door and curtain wall and the sign on top, and people would finally realize it is the way in. The height of the door is really low with quite long extension on the top, so while you passing it you could not appreciate fully vision of the inside right away. The ramp doesnt stop here but extends down to the inside. The only different is two meters wide steps along the right hand side of the ramp after passing through the glazed door. While you carry on walking down for couple of steps, you will suddenly get full image of the inside the Turbine Hall, a huge scale space. The architects leave the whole space purely appear to the visitors. Five-storages tall, 3,400 square meters space which was housed all the electricity generators of old power station. It is a space for specially-commissioned works by contemporary artists. A liner roof light dropped from the top, continued down to the back wall. This hall has been compared with the Bibliothà ¨que royale de Paris by Étienne-Louis Boullà ©e, about the similar full-length skylight and enormous height above, also the opportunities for people to look the central area from the side. They want to make the space as breezy and easygoing, and display itself at the beginning rather than art. This is also a kind of celebration the architects intend to make before the exhibition. The ramp keeps taking you to the reception area and the front of central stair, a lifted black plate which looks like a bridge cross above. The first options for the visitor is that you could choose to go underneath the lifted area, forwards to the back part of the turbine hall, to the left where is the major transport area - the escalators, or to the upper level which connected directly to the north entrance and the river bank. However, the river side entrance seems to be more popular than the main one, mostly because it located right to one end of the Millennium Bridge which connected with St Pauls Cathedral. So people from north bank could actually walk cross the bridge and get into the museum. The other reason probably is because of various activates, there are many people moving along the river bank, also a nice green area with seats provide space to the street performers and vendors. The atmosphere here is much more livable compare to the forecourt of main entrance. Herzog de Meuron describe the transition of the entering as the moment of breathless wonder. The thought if they want to bring the observer the feeling of being overawed, of having to catch ones breath before real grandeur, they must led them through the eye of a needle a tunnel. The ramp is little more than a slightly tightened copy of the access ramp to the Pompidou Centre, but they extend the ramp to twice the length, for at an unexpected point they increase the already vast height of the hall by tearing out the old floor above the cellar, to make the over high hall even higher. JEWISH MUSEUM The Jewish Museum in Berlin was built between 1993 and 1998 by the architect Daniel Libeskind. He called his design for the Jewish Museum Berlin Between the Lines. The floor plan is shaped like a zigzag line and is intersected by a straight line. Empty spaces called voids extend the height of the building at the interfaces. The zinc-clad faà §ade is covered by diagonal slashes the window openings. Three paths cross on the lower level: the Axis of Exile, the Axis of the Holocaust, and the Axis of Continuity, Which leads to the museums upper stories. Daniel Libeskind said: What is important is the experience you get from it. The interpretation is open. As Libeskind said, the experience is the crucial. It is like a story he want to tell. The zinc-clad building attracted people from distance on the street, but there is no entrance. There is also no sign telling people where the way in is. The main entrance of the museum actually located at the old 18th century building. People have to walk into the existing building, pass the reception and finally get to the way into the main part. It is a large entrance at right hand side in untreated concrete with sharp angles. It open onto a staircase that instead of steps to the upper floor as it is to be expected in museum, the staircase goes underground. So the visitor of the museum starts from the foundation of the old building. But architect reveals the suggestion immediately, if you look up, you see the staircase is actually at the very bottom of concrete well that without any functional justification pierced the old building in every level. So people could see the concrete well from all flo ors up to the eaves. The concrete tower guards the entrance to underground area that seems first sight to be much simpler then the broken-line surface building people seeing from the street. And Daniel thought this is the real heart of this project. They are three corridors. The central island means only two could be seen at a time. It is impossible to have overall vision. It is the axis. An axis is a straight line about which the part of the body or system axiomatically arranged. The three axes here represent the three major experiences the Jewish life in old days: continuity, exile and death. The lights on the ceiling also accent the idea of axis. Only the straight and longest path leads to the main part of the museum. It leads to a staircase seems to be quite modest, as walking up, suddenly spectacular perspective reveals. Straight-line staircase keeps going up to reach the top floor. Architect frees the space with only one direction- upwards. Great concrete beams stabilized the structure seems have difficulty to hold the building. There are also six different shape concrete avoids in the building, pierced the building in every floor. The only lighting comes from skylight. The threshold in Jewish Museum is not the space we usually could see. In this case, transition space (the axis, the stair, the avoid, the light) became the most important part to reveal the spirit of this building, a story which the architect wants to share with all the visitors. He also intend to make this building not obvious and leave all those meaning and hidden violence to be explored by the visitors, or more accurately, the participants. CAIXA FORUM Caixa Forum built between 2001 and 2007 in Madrid by the architect Herzog de Meuron. It is a post-modern art gallery located at the centre of city. It is housed in a converted 1899 power station. The architects decided to demolish the original roof and interiors. They cut away the granite base of the brick exterior walls, creating the illusion that the building floats in midair, hovering over a covered entry plaza. With the addition of two upper stories clad in rusted cast iron and two underground levels, they doubled the buildings height and increased its size five times to more than 100,000 square feet. In short, the architects have skinned and gutted the structure like an animal, transforming its tattered brick shell, four withes thick, into an exotic veneer. The basic strategy of the Caixa Forum design is similar to that to lift the building up and create a shaded public plaza underneath. It is because the condition of the site is quite compressive, with the narrow back streets sloping upward on one side. To cut off the bottom part makes the building more visible and accessible from different directions. When you walk from cross street, no matter from front or back, the first impression is a floating building with different colours and the green wall beside. Take some more steps; you will immediately feel the spectacular using of material. The incredible texture using for the facade and the paving, create a unique image. Several layers revealed on it, the covered plaza made by many triangular panels, the existing part, the top extension with perforated rusting iron and the vertical green standing by the side. Getting under the covered plaza, you will find the surrounding suddenly get dark, and see reflecting ceiling which made by triangu lar iron-cast panel, the dynamic space with three cores containing which supporting the building and also a fountain by the side. These irregular panels are hung from the upper floor slab, continuing to the central entrance a spectacular spiral entry with crisscrossing exposed fluorescent lamps on top. So people move from the dark and heavy entry plaza up to the entrance could suddenly feel the sharp contrast between the two spaces. Another key space is the main star a white curving balustrade of softly finished concrete. This spiral form will take visitors straight up to the top floor cafà © where could have a veiled view of the botanical garden and surrounding through the perforated cast iron. Herzog de Meuron developed the strategy on notions of character and collage. It gives each space its particular sensual and experiential personality. They explored it through different properties of materials and texture, transformation and decay. It created an instantly recognizable icon from distance that is also a space of intriguing complexity while walking into it. 21th CENTURY MUSEUM OF CONTEMPORARY ART The 21th Century Museum in Kanazawa, Japan built by the architect SANAA between 2000 and 2004. It is located in the center of city Kanazawa with complex contexts: town hall, public park, opera house, shopping mall, town hall, kindergarten and residential. People come from many directions for different purposes, for that reason, SANAA planned to give the building a circuital form right from the start. That makes it equally accessible from all directions, without any distinction between front and back. The building has two zones, the museum zone which required admission tickets, and the socializing zone which is free for public. But they are not completely separated. The architects want these two zones to be visually linked, divided only by transparent acrylic doors and courtyards. The first key element of this building is the outer walls. They are made of glass, reflecting the surrounding landscape. It was designed so that the inside and outside of the building overlap visually in the curved glass surface. Also it offers a 360-degree view of the surroundings. At the same time, SANAA decided to use path and courtyard to carve the transition space out, left only the solid exhibition area. Four major courtyards provide visitor several opportunities to be exposed fully to the natural light. Corridors are like streets, crossing from north to south and east to west, creating links with the landscapes outside and inside. These are also for the public to use for free, unlike the Pompidou Center which set back to create a square for public, this building intend to hollow itself from inside to invite public as participant. In this building, when the movements of the people inside the building are visible from without, the sequence of events becomes a part of its external appearance. The way they look at events reflects how the architects perceive contemporary situations. They interpret this space by creating elements of contrast and continuity between the architecture and its setting. They thought transparency has a special meaning in this museum. It is not just a way of achieving lightness, information, openness, and illumination, or including human movement as a part of the design. It is about the feel of life. PHILOSOPHY A museum is much more than the structure of exhibiting. It could be a physical system of heating and cooling, of lighting and darkening, of moving and staying, of preserving and decaying, of observing and learning. Also, it is a spiritual structure of recording and describing, of hiding and revealing, of bounding and merging. However, it is always a structure for public using; therefore, one of the most important systems would be entering and leaving. We cant only think about an exhibition room to understand the museum without considering the process of transition. This kind of transition space is made of lounge, passage, entry, and exiting etc. It could be describe as a system. We could look it individually, but actually they always bound up. We do not perceive sprit of a museum by exhibits. People coming from different directions gather in the same shelter, take some time, walking, looking, listening, seating, eating and leaving. The performance is consistently affected by the architecture, the system. The way of the system operate force us how to perform it in. While we follow the instruction to perform it, different human acts reveal. Ultimately, acts we made make us truly perceive and understand the space. Neil Leach described the idea of door, is that The door becomes the image of the boundary point at which human beings actually always stand or can stand. The finite unity, to which we have connected a part of infinite space designated for us, reconnects it to this latter; in the unity, the bound and the boundary less adjoint one another, not in the dead geometric form of a mere separating wall, but rather as the possibility of a permanent interchange. In museum, the rooms and art objects form only the container, but it is not all about that shell, the content is formed by the visitors. Without that, its like a painting only with dead surface. In this case, museum is not a private collection, an art review; it is always about the public. That is why we find museum admirable.

Uña de Gato or Cat s Claw: Another Valuable Treasure from the Peruvian Rain Forest :: Botany

UÃ ±a de Gato or Cat' s Claw: Another Valuable Treasure from the Peruvian Rain Forest Cat's Claw, also commonly called UÃ ±a de Gato, is a breakthrough herbal medicine that is reported to be beneficial to the treatment of cancer, digestion disorders, Crohn's disease, arthritis, diabetes, chronic fatigue syndrome, bursitis, rheumatism, genital herpes and herpes zoster, allergies, ulcers, systemic candidiasis, pre-menstrual syndrome (PMS), along with numerous other bowl and intestinal disorders. It also is noted to have positive effect on immune system problems, including those infected with the HIV virus. This wonder drug seems to have surpassed the capabilities of other sought after natural medicinal products such as golden seal, astragalus, Siberian Ginseng, maitake, and shark cartilage. (Steinberg 1994) Cat's Claw is a woody vine that grows over 100 feet in length that is indigenous to the Amazon Rainforest and other tropical areas of South and Central America including Peru, Columbia, Ecuador, Guyana, Trinidad, Venezuela, Suriname, Costa Rica, Guatemala, and Panama. (www.raintree.com/catclaw.htm). Cat's Claw is from two closely related species. Uncaria tomentosa and Uncaria guianensis and both are used interchangeably by the locals. The difference between the two species is that U. tomentosa has smaller yellowish-white flowers and is found in elevations of 700 to 2500 meters while, U. guainensis has thorns that are more curved and reddish-orange flowers and is found at lower elevations. (Moss 1995 and www.rain-tree.com/catclaw.htm). According to legend, Cat's Claw was discovered by a despaired Peruvian hunter who was having difficulty getting game for his family. Then one day, he observed a jaguar that was clawing at a vine and also drinking the water that was seeping from it. Immediately after the jaguar finished drinking, he made a successful kill. The hunter decided to follow the lead of the jaguar and drank some of the water from the vine. Immediately, the hunter felt rejuvenated. The next day, the hunter woke up full of newfound strength. He finally made a successful hunting excursion and was able to bring home much needed food for his family. In the mid 1960's, an European teacher, Arturo Brell, and U.S. professor Eugene Whitworth, were the first to document the tribal uses of this plant. They also took plant samples and performed some screening for the active components (www.rain-tree.com/catclaw.htm). However, they did not market their discovery. Shortly afterwards, Cat's claw was rediscovered by Claus Keplinger, an Austrian scientist of Innsbruck University. (Moss 1995)

Vans Paper

Vans Homework Assignment (Racquet Club) | | |Stephen Smith | |Shelby Harris | |Lauren Lindsey | |John Krc | |Aleksandra Petronijevic | 1. Product: What products does Vans sell? Vans sells skateboard shoes, appeal, and outer wear for guys and girls. 2. Mission Statement: Describe the Vans mission in less than three sentences. The mission statement of Vans expresses that they want to provide an attractive look to teenage kids.The employees of Vans want their customers to be happy and enjoy their new clothes. 3. Target: Who do they target in terms of gender, geography, lifestyle, income, interests and activities? Vans targets mainly males, but lately females are making a greater appearance. Originally, they focused on the west coast but they quickly expanded eastward. They target younger kids with interests that include: action sports, music, art, and street fashion. 4. Competitive Advantage: How does Vans describe its competitive advantage?How are they different and better than other b rands? They see themselves as the original; therefore, being original is their competitive advantage. They were the first to make the canvas, checkerboard skate and active wear shoes. 5. Distribution: Where is Van’s sold? What is their pyramid distribution strategy? How does it work? Vans are sold at most shoes that sell shoes; however, they decided to only give the mainstream retailers specific shoes. This is to protect their popular shoes in hopes to keep them popular.If only certain stores hold their most popular shoes, the shoes will not sell immensely all at once but will sell well over time. The most exclusive shoes goes to the top of the pyramid sellers and then the middle level shoes go to the more mainstream sellers. 6. What is their strategy in terms of their use of traditional media (TV, radio, magazine, outdoor)? List the different media and examples of specific media vehicles. They mainly rely on magazine promotion. They put their ads in all of the true skate, su rf, snow, and motocross magazines that are available.Then after magazines are events, for example: skateboard competitions, surfing competitions, etc. Next in the line of media is television and radio. 7. What is their strategy in terms of the role of the internet in Van’s communication strategy? Provide examples. 8. What is their promotional strategy in terms of their use of sales promotion with consumers? (samples, tours, contests, vacations, giveaways)? Provide examples. Some promotional strategies used by Vans are documentaries like Dogtown and Z-Boys, which is a 90 minute documentary.Vans has many commercials that advertise their shoes while people are skateboarding. 9. What is their promotional strategy in terms of their use of sales promotion with retailers? (samples, tours, contests, vacations, giveaways)? Provide examples. Vans gives away clothes and shoes to retailers so that they can promote them to customers and get their brand out and make it more well-known. 10. What is their promotional strategy in terms of public relations/publicity where events are staged to engage potential customers and the media? Provide examples including events.Later in their years Vans became a marketing company now their promotional strategies consist of many events such as, The Vans walk tour, Vans Triple Crown surfing, Vans downtown showdown, and many more skateboard, snow board and surfing events. 11. How do they make use of interactive marketing? Vans is known for hosting an array of events that are seemingly enjoyable and fun. It is very interactive more so because the Vice President of the company makes sure of he is at all events in a very approachable form. 12. How do they use spokespersons?Their events where they team up with different television stations and so on stands as there spokesperson. They more so work on letting the brand as a whole speak for itself. 13. How do they use cause marketing? Give examples of sponsorships. Vans uses cause marketing in the ads they have consisting of magazines, events, television and radio. One of cause marketing sponsorships they have is â€Å"Surf Rider† which is an organization founded upon keeping the ocean water clean. Vans teamed up with this organization by making exclusive shoes that has the name of the branch where Surf Rider branches are.Vans causes marketing by magazines and ad’s in only the true skateboard, snowboard and surfing magazines. They host actual events pertaining to all of these events to not only drive sales but form an interpersonal relationship with all Vans customers. Lastly they turn to television and radio to keep the name of the company in the mainstream media. 14. What types of information and research does Vans use to determine the effectiveness of their promotional strategy? Vans information and research comes from â€Å"bottom line†. As well as the constant surveys they receive from countless market research groups.Their website remains the number one action sport website. They also notice at events the numerous amount of clients that are wearing vans everywhere. 15. Do you think Vans’ promotional mix focuses more on a pull strategy or a push strategy? Why? I feel Vans’ promotional mix focuses more on a pull strategy than a push strategy. Vans’ does not chase different competitors out of their range of products. They focus more on pleasing the current clients who are looking for what Vans as a company has to offer. They pride themselves on being original and work on continuing to keep it that way.

5 Unicorns Of Unique Marketing To Stand Out From Mediocre

5 Unicorns Of Unique Marketing To Stand Out From Mediocre What makes a unicorn, besides the sparkles, rainbows, and solitary horn? Rarity. Something you don’t see too often, if ever. So when it comes to content marketing, what are the unicorns? What’s rare and hard to find? Some users wondered about planning unique marketing with their content calendars. Here is  how you can find your own unicorns. 1. Unique Marketing Has Originality Originality, the king of the unicorns. It’s extremely rare, because most content is derivative, and that’s OK to be honest (more on that in a bit). Original thinking, when it comes to content marketing, is highly perishable. Its expiration date is short, since original ideas are quickly aped by others desperate for ideas who then flood the niche with so much sameness that the original original is quickly lost. You’ve seen this at work, where a unique idea appears, and within a month, everyone is laying some kind of claim to it. Our own best practices hamper it, since linking to and reaching out to influencers is a significantly successful way to grow your own following. Finding something fresh and new, as you scroll through content marketing blog posts, is rare. Something fresh and new in your niche is surprisingly rare. Find originality to be unique.All of this is not to say that originality is the most important qualification for content. Like I said, using the ideas of someone else to create your own has serious value (read here). Most of us, myself included, build on an idea of someone else. This is nearly always good and how creativity functions. But prizing originality carries over into great work ethic when you’re making that derivative work. It means you care enough to build on an idea, not merely repackage it. Too often, because we’re always pushing ourselves to find content ideas, it’s tempting to collect, reword, repackage, and barely rework someone else’s idea. You can be original even if you’re building on other’s ideas. The key is to build, not borrow. You can be original even if you’re building on other’s ideas. The key is to build, not borrow.2. Unique Marketing Backs  Up Its Promises Too many content marketers make promises. Empty ones. We all tip toward this trap, often because we’re trying to find that perfect headline that will make content stand out in a crowded field. â€Å"How To Get 50,000 Twitter Followers In A Week† â€Å"I Made $100,000 In One Month. You Can, Too.† Truthful headlines are much less interesting, even if they truthfully reflect the content of the post or the likely outcome of the average reader who might not be able to recreate a specific quality of your success (e.g. an influencer mentioning you online to her huge following) that played a big role. â€Å"Get 50 Twitter Followers In A Week† â€Å"I Made $2,000 In One Month. You Can Too.† Many of your readers probably forgive you for the outlandish promises you make in your headlines, because they are familiar with those kinds of headlines. In some way, we’ve adapted as readers and the big promises are automatically downgraded in our heads. We don’t really expect to get 50,000 Twitter followers in one week, though we do expect a blog post that will give us information on how to get a lot of Twitter followers quickly. Not all readers are so forgiving, though. Their frustration sometimes pops up in comments as they demand to know more specifics to make it happen for them. I get fairly excited about a post that promises to deliver something realistic, and then actually comes up with the practical and specific steps to do so. Promise to  deliver something realistic, then make sure the content  follows through.We have to be careful as content marketers to not eagerly spin our happenstance successes as if they were methodical successes, and be more upfront about our methodical (and less sexy) successes. If it took your solo blog a year to pull in 4,000 Twitter followers, there is still something your readers can learn from that. This plays into the next unicorn, that of being authentic. Avoid promising what you can’t deliver just to get initial attention. Avoid promising what you can’t deliver just to get initial attention. #uniquemarketing3. Authenticity It’s a hard row to hoe, claiming to be authentic but also knowing you need to project success if you’re going to get followers to buy what you’re selling. I had a viral blog post  on my personal blog once. There were some things I learned from it that I shared with my readers, including what it feels like, what I traced the phenomenon back to, and how I managed it. I attempted to dissect the blog post  find the qualities that may have contributed to that virality. But I have to be honest (and I did admit this to my blog readers): I’d been blogging for eleven years  before I finally had my taste of a bona fide viral blog post. It was so tempting to write as an authority on viral blog posts, as if I was swinging home runs regularly, but that would have been inauthentic. Being an authentic success means having a fair amount of failures. Share it all.I’ve since seen other posts reach varying levels of viral success, but I want to be careful to not use that as my spin, selling my content as if I can make that happen for my readers every time. Authenticity, that word you hear ad nauseum in content marketing, withers under the hot glare of branding. We want our brand to be authentic, but we also want it to exude success, so we look for ways to celebrate our high points and spin the low ones as mere teachable moments. You can still show your success while authentically sharing your failures without being patronizing. So no. I can’t tell you how to write a viral blog post, but I can tell you about the qualities that have surrounded them. For reals. And there’s value in that. Being an authentic success means having a fair amount of failures. Share it all. 4. Valuable Unmeasurables Content marketers love- love love love- data. Numbers. Things that can be measured. Because wise decisions can be made with those kinds of things. You can’t make an informed decision if you don’t have any data to back it up. Usually. Data is part of the toolbox. It’s not the toolbox. I can be a bit of a curmudgeon when it comes to data, if only in an attempt to put some rudder into the non-numerical side of the ship to avoid creating a self-fulfilling whirlpool. And also because, for me, numbers don’t trigger ideas as well as other input. Here’s a dirty secret (and it’s not really a secret, since I’ve admitted to it before): I’m not a big numbers person. Sometimes, when I look at a post filled with bar graphs and scatter plots that work to visualize the data someone carefully harvested and interpreted, I get taken up with the colors and patterns in the actual graph and can’t even see the data behind it. Really. Data is part of the toolbox. It’s not the toolbox. #uniquemarketingI look at the measuring cup and get distracted by the color of it instead of the ingredient inside. There are valuable unmeasurables, those things of worth that won’t show up in any analytics you might collect. While you might not want to go on a gut feeling for your next big business decision, you should not ignore it, always. Too often, we get trapped in the problem of the false dilemma, that idea that there are only two options: all for, or all against. There are more than two options. It’s not either/or, but either/and. Data and  a gut feeling. In my mind, the list of what ignoring the data-driven approach to content marketing might look like is endless, but here are a few examples to get you thinking along these lines: One person.  One person might request a post topic. One person might say a particular post helped. One person might have questions that need further explanation. The value of one in a data-centric world is low; you don’t get a trend off of just one. But in a people-centric world, one is a big deal. So don’t ignore the one person who needs help, wants to know more, or asks a question, even if your larger data say that isn’t a topic that will help your overall traffic. Burnout. Your data may be telling you that writing posts about Topic A all the time is bringing in the goods. But months of exploring and discussing every possible angle to Topic A has left you completely burned out. So write about something you enjoy- Topic B- even if your data can’t back you up with promised success. Otherwise, it’s all work and drudgery. So what if it doesn’t bring in conversions. It’ll give you a breather and you need that. Remember, you’re not bound  by data. You don’t serve it; rather, it should serve you. Make use of data, but not to exclusion. There are things you can’t measure that matter, too. You’re not bound  by data. You don’t serve it; rather, it should serve you. #uniquemarketing5. Real Language One of my older posts on this blog dealt with determining how much editing was too much editing. I wrote it out of a struggle I was facing, trying to find that perfect point where you clean up the copy but you don’t change the voice of the writer. Unless there’s a strict style guide  in place and the content creators aren’t really getting recognized as individual people, their unique voice should be heard and not edited out. This was a battle over pet phrases, word choices, paragraphical rhythm (breaking up paragraphs into smaller ones and making the copy appear and read choppy). But this pursuit of real language is more than an editor’s dilemma. It’s also one of accent. The pursuit of real language is more than an editor’s dilemma. It’s also one of accent.Let’s use regional accents as an example. If you’re from North Dakota or Minnesota, you really appreciate saying all of the sounds in a word. People from other parts of the country laugh at how drawn out the letter â€Å"O† sounds, but I don’t hear it. â€Å"If the letter is in there,† I often say, â€Å"it was meant to be said.† We all pick up the accent of the place we hear the most language, whether the south, the east coast, or the northern plains. In the same way, we pick up the â€Å"accent† of the things we read. Our content marketing starts to sound the same as all the other content marketing in the language used. We might slip into jargon or metaphors and put up unknown barriers to readers. We also lose a sense of uniqueness. #Uniquemarketing uses real language- your accent and your voice.Now, you might say this has benefits. Readers in your niche will understand. And that’s true. But there’s a reason it’s refreshing to read the writing of someone who’s reading books, magazines, and other content outside of that singular realm. They bring a bit of that back into the language pool and freshen up that stagnant water. Readers can pick up on this, and it can make an otherwise typical piece of content into something that seems new or unusual. It’s tempting to copy the sound, words, phrases, and approach of other content marketers and influencers. After all, imitating success is one of the paths of success. But remember that you should create content as you, not as Johnny Big Name. Speak to your niche in the language they know, but maintain your real language.

dinosaurs extinction essays

dinosaurs extinction essays The first question that must be posed when trying to crack the mystery of the mass extinction is to ask, throughout history were there any other occurences of this magnitude? The answer is a resounding yes. Altogether over time there has been about eight mass extinctions to large land dwelling vertebrates. The most recent was about ten thousand years ago, killing most of the giant mammals like mammoths, mastodons, super-large camels, saber-toothed tigers, and others (Bakker 428). The second question, is whether or not these mass extinctions follow a pattern? Once again the answer is yes. Every time a mass extinction occurs on the land ecosystem, the oceanic system is hurt. When the dinosaurs died, many sea animals also died out (Bakker 428-430). The final question to be asked, is when these mass extinctions occur, are both land and water animals affected, and if so, are they affected at the same point in time? All saltwater animals suffered, however, freshwater creatures were left unaffected. Plants on land did suffer, but not nearly as much as the dinosaurs and other creatures that depended on them as a food source.(Bakker 431). Since the time that the first dinosaur was discovered, paleontologists have been pondering the demise of the dinosaurs. Over a hundred theories have been produced to explain this mass extinction (Psihoyos 255). The dinosaurs may have died because, "the weather got too hot," ; "the weather got too cold," ; "the weather got too dry," ; "the weather got too wet," ; "the weather became too hot in the summer and too cold in the winter," ; "the land became too hilly," ; "new kinds of plants evolved which poisoned all the dinosaurs," ; "new kinds of insects evolved which spread deadly diseases," ; "new kinds of mammals evolved which competed for food," ; "new kinds of animals evolved which ate all of the dinosaurs' eggs," ; "a giant meteor hit the earth," ; "a supernova exploded near the earth," ; "cosmic rays bom...

Roman Empire Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Roman Empire - Annotated Bibliography Example He taught Ancient history as well as Latin at the University of Willamette since 2006 to 2007. He taught a quite popular course on the Ancient Magic as well as on Roman Africa, a well received course as well. The author’s main focus is the growth of Rome from scratch into a big empire. He looks at its positioning, technology, the government and strategies employed for growth. Points supporting the growth of Rome include its position which was steep. The author uses this point to show how easy it was to defend the city against the attacks from enemies hence facilitating growth. Rome was ruled by a series of Kings who got advised by the senate that constituted of leading family heads in Rome. This point shows the leadership that lead to the growth of Rome. The way of life in Rome involved trade with centers being Rome cities. Cities were carefully planned by Roman engineers. This point shows how the economy grew hence the growth of the empire (Nice,

The Scottish Parliament Building Essay Example | Topics and Well Written Essays - 750 words

The Scottish Parliament Building - Essay Example One of the major reasons of undertaking the project management activities is to add value to a project as well as to meet the set objectives in order to generate sustainable benefits from the project. According to Lewis (2006) the temporary nature of projects stands in contrast with  operations which are rhythmic, semi-permanent as well as permanent functional activities with the aim of producing products or services. In practice, the management of these two systems is often quite different, and as such requires the development of distinct technical skills and management strategies. Project management has been practiced since early civilization. Joseph (2003) stipulates that creating an appropriate project plan is the first thing a firm should adopt when undertaking any kind of project. However, many project managers fail to realise the value of a project plan in saving time, money and other related problems. There are a number of approaches emulated by project managers during init iating a project. Lewis (2006) stipulates that the major approaches include agile, interactive, incremental, and phased approaches. Regardless of the methodology employed, project managers must adopt careful consideration in order to achieve the overall project objectives. In order to achieve the goals of a project, it is paramount for project managers to be articulate in way they manage their teams. It is important to note that even though adequate financial resources are needed for a project to be successful, motivation of team members is an important aspect that project managers should not overlook. Effective motivation of human labour force, for instance through training and salary increment greatly contributes to completion of a project within the preset duration. The section below candidly discusses various aspects that led to the success of Scottish Parliament. Particularly, the section will cover optimal allocation of financial resources, proper planning of time and recruitm ent of skilled and experienced labour force as the main factors that ensured the success of Scottish Parliament. Factors that contributed to success in the construction of Scottish Parliament There are various factors that contribute to a success or failure of any project in progress. One of the major aspects that led to the success in the construction of Scottish Parliament was effective allocation of financial resources by the external donors. As stipulated by Dennis (2007) it is paramount for project managers to emulate proper use of financial resources so as to avoid vices such as corruption and frauds which are major hindrance of timely completion of a project. Based on the regular financial audit that was carried on during the construction of the Scottish Parliament, the possibilities of occurrence of misuse of funds were minimal. Effective time planning by the project managers is another vital aspect that contributed to the success of Scottish Parliament. Taylor (1999) depict s that failure by some project managers to properly manage their time, is a major factor that causes delay in the completion of the project. In this regard, managers who were responsible for the construction of the Scottish Parliament ensured proper scheduling of activities that were involved in the completion of the entire project. According to Taylor (1999) despite the criticisms and a mixed public reaction, the building was welcomed by architecture professionals and critics.